Subscribe to our mailing list
Fluid Journal : Spring 2018
4 The Fluid Journal Spring 2018 From The Publishers The Fluid Journal • Official Journal of the Fluid Fertilizer Foundation • Spring 2018 • Vol. 26, No. 2, Issue #100 First, I am extremely gratified and humbled to have been selected to lead the Fluid Fertilizer Foundation (FFF) following retirement of Dale Leikam as president and Mary Hughes as administrator. They have been familiar voices in the FFF--Dale for 10 years and Mary for 20. They have led with diligence and compassion and we are all indebted to them for their excellent service to the Foundation. The mission of the FFF is to fund research and education of fluid fertilizers as integral components of crop nutrition programs to achieve precision placement, environmental stewardship, nutrient use efficiency and yield improvement. To do this requires a coordinated effort of individuals in ag business and research. It also requires money. The talent comes from member companies and the grant recipients, and we need more talent and money to achieve our mission. Our 2018 plan includes reducing overhead budget by 20% and increasing revenues by 10%. We can reduce costs but increasing revenues (and members may be a challenge. It may be that we will need to explore alternative funding sources like grants from other foundations or donors outside the ag industry. The FFF has been very careful how it invests in ag research, making judicious use of precious dollars. Much of the research has been incremental— improving aspects of fertility practices over time. Little changes put together result in big changes that are hard to picture in the short run. Workshops have been successful overall, even generating a bit of extra income. We will continue those and explore new avenues to transfer technology. Time and travel are becoming increasingly more expensive, so we need to leverage the internet to reach a wider audience through new vehicles like webinars and online courses that offer continuing education credits to viewers. Social media is in vogue now and it certainly has its place. The FFF may need to up its game in this arena to stay in the forefront of the minds of our members and content users. Most of the users on our website land there because of organic searches (searches brokered by the major search engines). We will see if a YouTube channel or vlog will help pull in users we are not connecting with now., Still, our focus must be providing value to our members. If we can supply more value, we should be able to maintain and increase our member base. To that end, if you see a survey request, take a moment to give us some feedback on how we can improve our member services. Our bottom line is to help you improve your bottom line while being good stewards of the environment. Dr. Raun Lohry, President Fluid Fertilizer Foundation Dr. Raun Lohry ACT NOW! Write, call or e-mail the Fluid Fertilizer Foundation Phone: 785-776-0273 •E-mail: firstname.lastname@example.org Research and education for efficient use of fluids. The Fluid Fertilizer Foundation We need you to join hundreds of other growers, dealers, fertilizer manufacturers and other supporting industries JOIN IN THE SUPPORT OF THIS ORGANIZATION THAT DIRECTLY BENEFITS YOUR BUSINESS!