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Fluid Journal : Summer 2015
4 The Fluid Journal Summer 2015 Moving on Ahead The Fluid Fertilizer Foundation’s new search App delivers. The FFF Archives In Your Pocket The Fluid Journal • Official Journal of the Fluid Fertilizer Foundation • Summer 2015 • Vol. 23, No. 3, Issue #89 For years the wisdom of the entire Fluid Journal archive has been available online in downloadable PDF form from the FFF website. However, web access was required. Then the Fluid Journal entered the age of digital publishing and began to publish new issues online at www.fluidjournalonline.com The online digital edition enabled the Fluid Journal to extend its reach around the world. Today we are seen in 104 countries and regions around the world, and have had readership reports where pageviews ran in excess of 90,000 over a year’s time. These are not guesstimates done by phone or mail surveys but electronic hits. We know session duration and bounce rates, who are new ▼ DOWNLOAD Summary: The Fluid Fertilizer Foundation (FFF) App has already proven to be as popular as our flagship Fluid Journal online digital edition. The search App is available at Apple App Stores for iPhones and iPads, as well as Google Play Stores for Android smart phones and tablets. visitors, and returning visitors--all verified by sophisticated analytics. But imagine now carrying the wisdom of the entire Fluid Journal and its archives in your pocket--whether you’re in an automobile, on a trip overseas in an aircraft, or walking a farm field--having answers instantly available to you even to the most difficult agronomy questions anywhere and all without internet access. That’s no longer a dream but a promise the FFF is now beginning to deliver. Unique brainchild The trigger bringing all this has been the worldwide adoption of smartphones and tablets that have created yet another opportunity called “Apps.” Dr. Dale Leikam, President of the FFF, envisioned an App that would make the entire Fluid Journal archive accessible from anywhere, without undue complexity, slow search times, or even the need for internet access. The FFF Search App was created as a self-contained search engine in App form, providing instant access to the wealth of data and research contained in the Fluid Journal archive. Both simple and complex searches can be accomplished “Imagine carrying wisdom in your pocket.” Ken Cooper